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Specializing
in market research and development for organic recycled products.
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The
Practical Guide to Compost Marketing and Sales
Several
outstanding publications have been written over the years to assist
composters in the use of compost, and much research has been completed
on the subject. However, little truly practical information has
been available pertaining to compost marketing, especially as
it pertains to approaching specific market segments and training
new sales staff. This manual has been published for that reason.
It
is important for anyone managing compost sales staff to understand
that to be successful over the long-term, there is ‘a lot
to learn and master’. A technically competent sales person
must possess knowledge in diverse subject manner, as well as skill
in the area of sales. This manual will help provide the knowledge
needed to answer these questions and more effectively sell compost.
| Using
the manual ……
There are many possible ways to put this manual to work. It
can be used as a means to train new sales and marketing staff,
‘jump starting’ their success by reducing their
learning curve. It can also be used to assist in developing
a new, or expanding your existing, compost marketing program
and company. It provides helpful advise regarding product
placement and important aspects regarding operating a successful
compost marketing program, as well as insights pertaining
to sales approaches for specific end use markets. The manual
also outlines sales management systems and specific compost
marketing and market management tools to improve your success
‘in the field’. It may also assist a veteran compost
sales staff develop specific systems and tools necessary to
improve their efficiency or overall success, or expand their
current sales efforts into new markets.
This
dual use manual also contained 20 pages of compost utilization
pictures and was designed to be used ‘in the field’
as a sales tool.
Examples:
Front
Cover
Table
of Contents
Page
of Photos [pdf*]
Click
here to view the BIOCYLCE ad for this book. [pdf]
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Now
you can order The Practical Guide to Compost Marketing and
Sales at JG
Press/ BioCycle.
For
questions pertaining to quantity discounts and redistribution
options, contact Ron Alexander at 919-367-8350 or alexassoc@earthlink.net.
*requires
Adobe
Acrobat Reader to view.
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