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Specializing
in market research and development for organic recycled products.
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Compost
Sales and Marketing Training Workshop: For
several years, R. Alexander Associates, Inc. (RAA) has provided
specialized organic recycled product sales and marketing training
for its clients. RAA is now offering a complete 1-day Compost
Sales and Marketing Training Workshop. The workshop was developed
for training compost marketers and sales staff. The workshop will
provide marketing insight and sales techniques for new, as well
as experienced, sales staff. The instructor for the workshop is
Ron Alexander, a veteran compost salesman and sales/marketing
manager with almost 20 years of experience in compost use and
marketing. An example of the workshop agenda can be found here.*
The
workshop is perfect for state, regional or national composting
organizations to sponsor for their members, or to use as an optional
‘add on’ workshop to their conferences or technical
workshops. However, private companies and public entities may
also use the course for specialized in-house staff training. Contact
Ron Alexander at 919-367-8350 or alexassoc@earthlink.net to schedule
workshop dates.
| WORKSHOP
TESTIMONIALS
A
fantastically presented introduction to Compost Marketing
& Sales
~ A Walker, Recycling
& Green Waste Associate, Tree Fella plc
Excellent and well worth attending
~ Andrew Kent, Marketing
& Sales Support Officer, ReMaDe Essex
Too short
~ D Van Der Vliet,
Manager, Department Agriculture & Fisheries, Jersey
…This
workshop helped us focus our business plan, and provided
us real-world examples that we can apply to our situation
(what to-do, and not-to-do).
~ Thomas E. Herlihy, Managing Director, RT
Solutions
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This pragmatic workshop will definitely equip staff with
the tools they need to move product in a more effective
and knowledgeable manner.
~ Jennifer Kane, Denver Urban Gardens
Re-focusing
our sales and marketing strategies was one of the many benefits
I got out of attending the Compost Sales/Marketing Training
Workshop…
~
Lachlan Jeffries, Managing Director, Jeffries Group
More
Testimonials |
Green Industry Basics: Understanding specific technical aspects of the ‘green industry’ is essential to the successful marketing of compost. This workshop was developed to provide composters and compost marketers with a basic technical understanding of soil and plant functions, and explain how compost assists these functions - ‘WHY COMPOST IS SO GOOD FOR THE SOIL AND WHY IT HELPS PLANTS GROW’. The course also describes, products that compete with compost, as well as the pros and cons of their usage, compared to compost. Without understanding the basics of the industries in which we sell, it is impossible to be productive in the sale of compost. This course provides these basics on an easy to understand and practical level. An example of the workshop agenda can be found here.
Course Instructor: Ron Alexander, an American horticulturist and veteran compost salesman and sales/marketing manager with over 22 years of experience in compost marketing and end use.
Package
Deals are also available:
| Dates
of Upcoming Workshops
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Date |
Location |
Sponsor |
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| Compost Sales/Marketing |
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To Be Announced |
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| Green Industry Basics |
2/09/07 |
Oakland, CA |
U.S. Composting Council |
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| Compost Sales and Objections |
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Now available |
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For
questions please contact Ron Alexander at 919-367-8350 or alexassoc@earthlink.net.
*requires
Adobe
Acrobat Reader to view.
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